Get more out of LinkedIn outreach than the people you are competing with.
Never miss a reply worth answering. Always know what would push acceptance and reply rates up next. Catch an account sending less than it should before the week is lost.
For agencies running campaigns for clients, and for teams running their own.
Acceptance rate
avg 37.7%
Reply rate
avg 26.0%
Next move. Target more people with the job title "Senior Business Development Manager" - they reply well once messaged. Target fewer "Owner" and "Co-Owner".
Can be run on groups of campaigns or individual campaigns, depending on your need.
Built running campaigns for
The problem we solve
Outreach leaks in a dozen small ways at once
None of them is dramatic. Together they are the difference between a campaign that works and one that quietly does not, and no sending platform shows you any of them.
An account quietly sends less than it should
The platform throttles, a licence lapses, a profile cools down. By the time anybody notices, a week of volume is gone and cannot be made up.
Replies that could have been meetings go unanswered
They arrive in a personal inbox among everything else. Nobody is looking for the ones still worth answering, so nobody finds them.
A region underperforms and nobody can see why
Somewhere that should be strong is not, and the answer is buried in a segment nobody has the time to slice. Across a hundred campaigns, it is never looked at.
Campaign setup makes the same decisions from scratch
Audience, proposition, sequence, profile. Every unknown worked through again, after the client has paid and while they are waiting for results.
The tooling costs more than it needs to
Sales Navigator licences and sending subscriptions, per seat, renewing whether or not anybody is using them. It is the second biggest line after people.
Profiles are hard to come by
Volume is capped by how many LinkedIn profiles you can send from. Paying commission to people who lend theirs turns that into something you can grow.
One campaign, somebody attentive can stay on top of all six. Ten campaigns, they cannot. A hundred, and nobody is even trying.
What it finds
You earned more meetings than you booked - these ones fell through the gaps
Not leads you never reached. People who wrote back, got an answer, and were never heard from again.
How many replies were missed
737
replies nobody answered at all
69
of those could still be a meeting
33
asked to be contacted later
Could still be a meeting
A. Mendoza · Head of Sales
“Interesting - what does this look like for a team our size?”
J. Novak · Managing Director
“We might have budget next quarter. Can you send something over?”
R. Okafor · Founder
“Happy to have a quick call. Mornings are better for me.”
Asked to be contacted later
S. Lindqvist · Chief Revenue Officer
“Not right now - try me after the new financial year.”
M. Duarte · Sales Manager
“We are mid-rollout. Ask again in a couple of months.”
Names and messages above are examples. In the product these are the real people, with the thread, so somebody can pick it back up.
So you can
catch every opportunity still worth a meeting, instead of losing it to an inbox nobody is looking through.
What people actually write back
Every reply read and sorted, so a no with a reason stops looking like a no.
Sub-categories are shares of their own category. Six smaller reply categories are not drawn.
So you can
write the next campaign against what people actually said - answer the common question in the message itself, and stop the objection before it arrives.
How often each kind of answer killed the thread
Example categories. The product does not classify answers this way yet.
A pleasantry with nothing to reply to is the most common answer of all, and it is the one that fails most.
So you can
coach your sales people on the answers that actually work, with evidence rather than an opinion about who is good at handling objections.
Figures across a sample of campaigns we ran. These are things the software found in campaigns that were already running, not results from changing them.
What you get
Seven things an outreach team needs
Grouped by what they do for you rather than by what they are called. Each tier includes everything in the ones below it.
Run
Everything you need to keep campaigns under control, and cost-efficient.
Launch campaigns faster
Get a campaign running before your competitor does. Set out the audience, the proposition and the profile a campaign runs from, keep it where your whole team can read it back, and start the next one with a click.
- Campaign Brief
Done for you
Tell us about your campaign
Progress saves. Come back on any device with the same link.
Scale without cost risk
Add seats and salespeople without adding fixed cost. Every Sales Navigator licence stays current so none lapses mid-campaign and nobody pays for one they do not need, and commission is tracked for whoever owns the profile and whoever upsold, not just the person who closed it.
- SalesNav Manager
- Upside
89 licences
6 needing attention
Illustrative data.
Earned
$4,280
Owed
$1,145
Paid out
$3,135
Earnings over time
Illustrative data.
Full control, no legwork
The whole funnel in one view - volumes, acceptance, replies, meetings booked and held, week on week. You stay on top of every campaign without assembling anything.
- Snapshot
21 profiles not reaching send targets so far this week
Targets are 200 a week with Sales Navigator and 100 without.
Illustrative data.
22 inboxes need somebody
Illustrative data.
Optimise
Know what to sell, and what to change, to continuously increase results over time.
Get more from the same campaigns
Find what is working, what is underperforming and where the opportunity is, then act on what to stop, start and do more of. Acting on the targeting recommendations moved acceptance from 39% to 48% across eleven campaigns, tested out of sample.
- Next Move
Acceptance rate
avg 37.7%
Reply rate
avg 26.0%
Next move. Target more people with the job title "Senior Business Development Manager" - they reply well once messaged. Target fewer "Owner" and "Co-Owner".
Can be run on groups of campaigns or individual campaigns, depending on your need.
Shape offers that sell
Get the size and shape of the proposition right before you build the campaign. A cold prospect has to be able to say yes to it, and it still has to be worth selling - most campaigns fail on one side of that trade rather than on the targeting. It also points you at the regions and industries already performing best, so the campaign starts where the evidence is.
- Campaign Ideation - coming soon
Question 4 of 11
What is the easiest thing a cold prospect could say yes to?
You said the full engagement starts at $12k. That is a lot to agree to from one message, so the first step needs to be smaller without being worthless to you.
A paid diagnostic or audit
Keeps revenue, low commitment
A fixed-scope pilot
Proves value, defers the big decision
A free consultation
Easiest yes, hardest to convert
The next question depends on this. Pick the pilot and we work through pricing it so it still pays. Pick the free consultation and we look at what has to happen on the call.
Illustrative. Campaign Ideation is coming soon.
Outpace
Reach people others never do, and say something worth answering when you do.
Source by desire
Not intent data. These people are not searching for anything - they already want what you sell, and ordinary targeting cannot see them. One sources by what somebody pays attention to, the other by how closely they resemble the customers you already win.
- Lookalike Finder - coming soon
- Catch The Good Ones - included with your subscription, used on its own site
27,945 people found
FiltersEnrichExportSourced from who they follow, not from a job title filter.
Illustrative data.
Win more conversations
Openers that actually research the prospect first, so the hook fits their situation rather than being a merge field. Built sentence by sentence from what gets replies, with every AI tell banned outright - and every reply handled, so your sales people spend their time in more meetings instead of the inbox.
- Opener - coming soon
- Handle & Handoff - coming soon
What it found about them
The opener it wrote
I saw you opened a second office in March and are hiring into sales - are you all set to scale efficiently? Would love to chat about how we typically help.
✓Hook is specific to them, not a merge field
✓Three sentences, each built separately
✓No "I hope this finds you well", no "leverage"
Illustrative. Opener is coming soon.
Them
Thanks for reaching out. We already handle this in-house though.
Suggested reply
Makes sense. Most teams we work with kept it in-house too, and we tend to sit alongside rather than replace. Worth fifteen minutes to see whether that applies here?
Why this one. Already handled in-house is the second most common objection. Acknowledging it and narrowing the ask does better than restating the offer.
Illustrative. Handle and Handoff is coming soon.
How it works
It sits on top of the outreach you already run
No migration, no rebuilt sequences, and nothing to switch off first.
- 1
Connect what you already run
Outscale reads the campaigns you are running today, on HeyReach or Skylead, and the Sales Navigator licences behind them. Nothing moves and no sequence is rebuilt.
- 2
See the whole funnel in one place
Requests, acceptances, replies, meetings booked and held, week on week, across every seat and every campaign - rather than one platform at a time.
- 3
Act on what it finds
It tells you which segments to keep, which to cut, and where the message is losing people. You decide what to change; it says what is worth changing.
What you get out
Reports you can share externally
Campaign optimisation recommendations
Continuous monitoring and timely alerts
Outscale
Reads and analyses what ran. Proposes optimisations, surfaces risks, prevents missed opportunities.
What you already run
Works with
What you already use
Outscale reads your campaigns where they already run. Nothing is migrated and no sequence is rebuilt.
HeyReachCampaigns, leads and replies read directly
SkyleadCampaigns, leads and replies read directly
Sales NavigatorLicences tracked and kept current
LinkedInThe profiles your campaigns run from
StripeDirect billing for licences, and direct commission payments
WiseCommission paid out worldwide, in local currencyProduct names and logos are the property of their owners. Shown to say what Outscale reads, not to imply a partnership.
Outpace: the numbers
What Outpace will hand back
Handling replies is somebody's job, and it is the part of outreach that scales worst - every extra profile is more of it, and the profiles are where the growth comes from.
17 hours
a month, per LinkedIn profile, spent working the inbox. That is 4 hours a week.
34%
of replies are worth a real answer - asked a question, come back later, availability, objection, interested, referred someone else, already booked.
1 in 9
sender profiles is a full-time person, just answering 9 inboxes. That is the person Outpace hands back.
Opener researches each prospect and writes the message. Handle and Handoff answers what comes back, including the third that is worth a real answer - and hands a conversation over the moment you want a person in it. Your sales people spend the time in the meetings.
Two assumptions, stated plainly. The 4 hours a week is our estimate from years of running outreach, not a measurement, and it includes reading up on a prospect before answering them. The 34% is the reply categories shown above, added up - so you can check it. A full-time year is counted as 1,800 hours, which allows for holiday.
The alternative
Or you keep doing it in a spreadsheet
This is what Outscale is actually competing with, and what each job looks like either way.
The job
By hand
With Outscale
Seeing every campaign at once
One platform tab per client, reconciled in a spreadsheet
Both platforms, every seat, one funnel
Knowing which segments to cut
A hunch, usually after the budget is spent
Acceptance and reply rate per title, region, industry and company size
Finding conversations that died
Nobody looks, because nobody can
945 found in a single group report
Catching replies worth answering
Whatever is still near the top of the inbox
69 still live, surfaced and ranked
Knowing which sales person to coach
By how busy they seem
The spread between best and worst, 13.6% against 2.9%
Keeping Sales Navigator licences current
A reminder somebody set, until they leave
Every licence on one board, flagged before it lapses
Who it is for
Teams who run their own outreach
Agencies running outreach for clients
You already have the seats, the sequences and the people. What you do not have is one place that shows every client campaign at once and says what to change in each.
Client A
Client B
Client C
Client D
Twelve profiles, four sets of numbers, one afternoon a week to look at them.
In-house teams running their own
One or two profiles, a sales team that answers the replies, and nobody whose job is watching the numbers. This is that job, without the headcount.
Everything rides on them, and nobody owns watching them.
Want it all done for you instead?
Outscale is software. You operate it. If you would rather hand the whole thing over - the profiles, the sequences, the replies and the meetings - that is the Done For You service, and it is a better fit.
See Done For YouPricing
Per seat, per month
A seat is one LinkedIn profile running outreach. Each tier includes everything in the ones below it, and there is no setup fee or minimum term.
Run Optimise
Roughly doubles the meetings a profile books
Acting on both halves of the recommendations takes a profile from 1.54 meetings a week to 3.53. Acceptance moving from 39% to 48% is measured across eleven campaigns and tested out of sample; the rest follows once sales people act on the messaging findings.
Modelled from every campaign we have analysed, not an observed before and after.
Optimise Outpace
Saves a full-time person for every nine sender profiles
Opener researches the prospect and writes the message; Handle and Handoff answers what comes back. At four hours a week per profile on the inbox, nine profiles is a full-time person, and your sales people spend that time in more meetings instead.
Run
Everything you need to keep campaigns under control, and cost-efficient.
$49 a month
$49 a seat, or $470 billed yearly.
- Launch campaigns faster
- Scale without cost risk
- Full control, no legwork
Optimise
Know what to sell, and what to change, to continuously increase results over time.
$99 a month
$99 a seat, or $950 billed yearly.
- Launch campaigns faster
- Scale without cost risk
- Full control, no legwork
- Get more from the same campaigns
- Shape offers that sell
Outpace
Reach people others never do, and say something worth answering when you do.
$149 a month
$149 a seat, or $1,430 billed yearly.
- Launch campaigns faster
- Scale without cost risk
- Full control, no legwork
- Get more from the same campaigns
- Shape offers that sell
- Source by desire
- Win more conversations
Coming soon
| Capability | Run | Optimise | Outpacecoming soon |
|---|---|---|---|
| Launch campaigns faster Campaign Brief
| |||
| Scale without cost risk SalesNav Manager
Upside
| |||
| Full control, no legwork Snapshot
| |||
| Get more from the same campaigns Next Move
| |||
| Shape offers that sell Campaign Ideation - coming soon
| |||
| Source by desire Lookalike Finder - coming soon
Catch The Good Ones - used on its own site
| |||
| Win more conversations Opener - coming soon
Handle & Handoff - coming soon
| |||
| Capability groups included | 3 of 7 | 5 of 7 | 7 of 7 |
Questions
The usual ones
Do I have to move off HeyReach or Skylead?+
No. Outscale reads the campaigns you are already running on either platform. Nothing is migrated and no sequence is rebuilt.
What is a seat?+
One LinkedIn profile running outreach. If you run three profiles you need three seats, and the price is simply three times the per-seat figure.
Why can I not buy Outpace?+
Because most of what is in it is still being built. Run and Optimise are available today and we will be releasing Outpace before 2027.
Is Catch The Good Ones included?+
An Outscale subscription gets you access to it, but it is its own product with its own site rather than a screen inside Outscale. That is a deliberate distinction: you reach it through your subscription rather than it being bundled into one.
See Catch The Good OnesWhat if I would rather you ran the campaigns?+
Then Outscale is the wrong product and the Done For You service is the right one. Same company, same software behind it, but we operate it and the meetings land in your calendar.
See Done For YouWho built this?+
Upscale Outreach, an agency that has been running LinkedIn outreach for clients for years. Every capability here exists because we needed it ourselves and could not buy it.
Start with one seat and one campaign.
Point it at what you are already running. If it does not tell you something you did not know within a week, it is not worth the money.
See pricing