Outscaleby Upscale Outreach

Capabilities

Seven things an outreach team needs

Grouped by what they do for you rather than by what they are called. Where something is not ready yet, it says so.

Run

Everything you need to keep campaigns under control, and cost-efficient.

Launch campaigns faster

Get a campaign running before your competitor does. Set out the audience, the proposition and the profile a campaign runs from, keep it where your whole team can read it back, and start the next one with a click.

  • Campaign Brief
Campaign Brief

Done for you

Tell us about your campaign

AudienceWho should we target for this campaign?
PropositionWhat are we taking to them, and why?
3Technical setupHow the campaign will run
Job titlesIndustriesGeographiesHeadcount

Progress saves. Come back on any device with the same link.

Scale without cost risk

Add seats and salespeople without adding fixed cost. Every Sales Navigator licence stays current so none lapses mid-campaign and nobody pays for one they do not need, and commission is tracked for whoever owns the profile and whoever upsold, not just the person who closed it.

  • SalesNav Manager
  • Upside
SalesNav Manager - licence board

89 licences

6 needing attention

PersonWaiting onDaysRenews
D. Bauer1 Month Sales NavigatorSupplier overdue-Not set
K. Adeyemi1 Month Sales NavigatorLink expired222 Oct
L. Marchetti1 Month Sales NavigatorUp to date188 Nov
P. Nkemelu12 Months Sales NavigatorUp to date20412 Apr

Illustrative data.

Upside - earnings

Earned

$4,280

Owed

$1,145

Paid out

$3,135

Earnings over time

AprMayJunJulAugSepOctNovDec
Earned Projected

Illustrative data.

Full control, no legwork

The whole funnel in one view - volumes, acceptance, replies, meetings booked and held, week on week. You stay on top of every campaign without assembling anything.

  • Snapshot
Snapshot - account health and sends

21 profiles not reaching send targets so far this week

Targets are 200 a week with Sales Navigator and 100 without.

Profile 1
0 / 100Sales Navigator not valid 7d
Profile 2
0 / 200Subscription not valid 3d
Profile 3
47 / 200Asked for a two-factor code 5d
Profile 4
130 / 2003 days on cooldown
Profile 5
198 / 200
Profile 6
200 / 200

Illustrative data.

Snapshot - account ownership

22 inboxes need somebody

ProfileWaitingCould beLongestAnswered
Profile 220954dnever
Profile 7291654d2d
Profile 814858d11d
Profile 39660d18d

Illustrative data.

Optimise

Know what to sell, and what to change, to continuously increase results over time.

Get more from the same campaigns

Find what is working, what is underperforming and where the opportunity is, then act on what to stop, start and do more of. Acting on the targeting recommendations moved acceptance from 39% to 48% across eleven campaigns, tested out of sample.

  • Next Move
Next Move - segmentation insights

Acceptance rate

avg 37.7%

Founder
43.4%
Chief Executive Officer
33.8%
Managing Director
34.7%
Owner
27.1%
Sales Manager
48.5%
Head of Sales
47.3%

Reply rate

avg 26.0%

Founder
27.3%
Chief Executive Officer
23.2%
Managing Director
25.1%
Owner
27.2%
Sales Manager
28.7%
Head of Sales
33.8%

Next move. Target more people with the job title "Senior Business Development Manager" - they reply well once messaged. Target fewer "Owner" and "Co-Owner".

Can be run on groups of campaigns or individual campaigns, depending on your need.

Shape offers that sell

Get the size and shape of the proposition right before you build the campaign. A cold prospect has to be able to say yes to it, and it still has to be worth selling - most campaigns fail on one side of that trade rather than on the targeting. It also points you at the regions and industries already performing best, so the campaign starts where the evidence is.

  • Campaign Ideation - coming soon
Campaign Ideation

Question 4 of 11

What is the easiest thing a cold prospect could say yes to?

You said the full engagement starts at $12k. That is a lot to agree to from one message, so the first step needs to be smaller without being worthless to you.

A paid diagnostic or audit

Keeps revenue, low commitment

A fixed-scope pilot

Proves value, defers the big decision

A free consultation

Easiest yes, hardest to convert

The next question depends on this. Pick the pilot and we work through pricing it so it still pays. Pick the free consultation and we look at what has to happen on the call.

Illustrative. Campaign Ideation is coming soon.

Outpace

Reach people others never do, and say something worth answering when you do.

Source by desire

Not intent data. These people are not searching for anything - they already want what you sell, and ordinary targeting cannot see them. One sources by what somebody pays attention to, the other by how closely they resemble the customers you already win.

  • Lookalike Finder - coming soon
  • Catch The Good Ones - included with your subscription, used on its own site
Catch The Good Ones - leads

27,945 people found

FiltersEnrichExport

Sourced from who they follow, not from a job title filter.

NameHandleFitFollowers
Strategy consultancy@example_oneHigh10.2K
Fractional CRO@example_twoHigh2.5K
B2B growth advisor@example_threeHigh828
Agency founder@example_fourMedium4.0K

Illustrative data.

Win more conversations

Openers that actually research the prospect first, so the hook fits their situation rather than being a merge field. Built sentence by sentence from what gets replies, with every AI tell banned outright - and every reply handled, so your sales people spend their time in more meetings instead of the inbox.

  • Opener - coming soon
  • Handle & Handoff - coming soon
Opener - first message

What it found about them

Opened a second office in MarchHiring two sales rolesPosts about founder-led sales

The opener it wrote

I saw you opened a second office in March and are hiring into sales - are you all set to scale efficiently? Would love to chat about how we typically help.

Hook is specific to them, not a merge field

Three sentences, each built separately

No "I hope this finds you well", no "leverage"

Illustrative. Opener is coming soon.

Handle and Handoff - conversation

Them

Thanks for reaching out. We already handle this in-house though.

Suggested reply

Makes sense. Most teams we work with kept it in-house too, and we tend to sit alongside rather than replace. Worth fifteen minutes to see whether that applies here?

Why this one. Already handled in-house is the second most common objection. Acknowledging it and narrowing the ask does better than restating the offer.

SendEditHand to a person

Illustrative. Handle and Handoff is coming soon.

How it works

It sits on top of the outreach you already run

No migration, no rebuilt sequences, and nothing to switch off first.

  1. 1

    Connect what you already run

    Outscale reads the campaigns you are running today, on HeyReach or Skylead, and the Sales Navigator licences behind them. Nothing moves and no sequence is rebuilt.

  2. 2

    See the whole funnel in one place

    Requests, acceptances, replies, meetings booked and held, week on week, across every seat and every campaign - rather than one platform at a time.

  3. 3

    Act on what it finds

    It tells you which segments to keep, which to cut, and where the message is losing people. You decide what to change; it says what is worth changing.

What you get out

Reports you can share externally

Campaign optimisation recommendations

Continuous monitoring and timely alerts

Outscale produces all three of those.

Outscale

Reads and analyses what ran. Proposes optimisations, surfaces risks, prevents missed opportunities.

Outscale reads all three.
HeyReachSkyleadSales Navigator

What you already run

Start with one seat and one campaign.

Point it at what you are already running. If it does not tell you something you did not know within a week, it is not worth the money.

See pricing